What is User Experience and why should I care?
UI/UX has become a bit of a buzzword online lately. But user experience doesn’t apply solely to online. Far from it, UI/UX originates from the real world around us.
UX stands for User Experience, another term for customer experience really. Only ‘user’ is broader, as ‘customer’ implies the user has bought something (or is at least there to browse/buy).
“User experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its products.
It is everything! When making a purchase from a bricks and mortar store, it’s:
- How easy it was to find the store
- Traffic and parking
- The shop
- Friendly, helpful staff
- Product range
- How easy it was to find what you wanted
- Product advice
- Queues at the checkout
- Whether the box fits in the car
- How easy the product was to assemble
- How easy the product was to use
- Aftersales service
We could go on.
In that sense, it’s a lot like branding. Some people think a brand is just a logo. But it’s much more than that.