Are you ready for SEO Cheltenham? What do you get with a :concierge [OPTIMISER plan?
With a growing number of businesses now opting for an online presence, it’s simply not enough to just be online – you need to be discoverable too. The majority of websites rely on search engines for their traffic and, depending on your industry and the regions you are targeting, being found for your preferred keywords can be competitive. That’s why you need SEO Cheltenham.
The common practice for improving your position on Google, Bing, Yahoo and the like, is called SEO (search engine optimisation). Since the inception of these search engines, the algorithms have become increasingly complex to provide results that have a strong relevancy to your query, as well as directing to websites which provide a seamless user experience.
At Nettl of Cheltenham, we do not believe that SEO for your website is a fast-track process; it is a long-term commitment that should engage your audience and retain their interest
Once you proceed with the Nettl of Cheltenham SEO [OPTIMISER, we can:
So, what is SEO?
We previously wrote a more in-depth introduction to SEO we posted on our blog and also a piece about Search Engine Optimisation for Cheltenham Companies. In short, SEO (meaning search engine optimisation), is a means of optimising content on your website in order to help you rank higher for specific queries on search engines – such as Google, Bing and Yahoo.
You may think ‘optimising content’ is a little vague – and to an extent you would be right, because companies that offer SEO have different interpretations as to how it’s done. There are some basic rules of thumb that should be followed, but outside of these main principles, companies will differ in their strategies depending on what they have found works best for them and their clients.
Your SEO performance does not solely depend on what happens on your website; SEO also requires an approach that will involve third-party websites too – such as online directories, social media networks and even your clients. If you want to rank highly, securing a presence on websites which are already established and have high domain authority will significantly improve your standing – as well as helping you strengthen your brand.
It’s for only when you need it!
There are some companies that offer a monthly service for SEO and won’t let you know what they’re doing each month. Nettl of Cheltenham believe what is done should be tangible. We are happy to offer SEO on an ad-hoc basis, or can stick to a set plan each month. We like to create optimised content and observe the website’s performance over time for the specific keywords we have targeted, and show you what we’ve done.
There are myriad ways to approach SEO, but all we know is that ours works well for us and our clients. Get in contact, or drop by our Cheltenham studio, to find out how we can help you climb the search engine rankings?
Nettl of Cheltenham SEO is different.
You may have heard that it’s best to continually update your website, and that is true. We place a lot of focus on blogging, as this allows us to create unique content – rather than amending existing content – on a regular basis, and target new keywords each time. We have in-house copywriters and SEO experts in our Cheltenham studio who can create blog posts that are relevant to your industry to help boost your SEO performance. Get in contact to ask us more about this service, and we can show you some examples of our work too.
Our colleagues in Gloucester have written some articles about various aspects of SEO on their blog pages too, you can head over there and search for blogs like Is duplicate content really affecting seo?, How to use the WordPress SEO plugin by Yoast, What we can learn about SEO from WordCamp, An Introduction to SEO.
Positive user experience
Based in our high street web studio in Cheltenham, we focus on providing the best ‘user experience’ – just as we do with our website design. In fact, the way a website is structured has a lot to do with SEO: featuring your primary products or services on top-level pages, allowing the user to seamlessly navigate between pages, and having dedicated sections for text and image content are just a few examples.
Natural, unique content
We believe that content on your website should look as natural as possible and that search engine algorithms have adapted to make the distinction between that and unnatural content. Keyword stuffing has been – and still is to a degree – a commonly-used practice, whereby website owners have deliberately inserted the keywords as many times as possible and often in a conspicuous manner. This is now considered ‘black-hat’; instead, we aim to create unique content that is informative and provides straight answers to visitor queries.
When it comes to optimising your website for SEO, once you’re ahead of your competitors, you’ll want to stay there – and that’s exactly what we can help you with. If we spot an opportunity to increase your rank or help you maintain it – such as any updates in Google’s algorithms, or maybe you will have introduced a new service – then we will make sure your content is optimised to reflect those changes to search engines or your business. We are constantly monitoring the latest SEO trends to make sure we are ahead of the game; and if we are ahead of the game, you will be too.
There are some useful resources for SEO that we refer to and keep up to date with as an agency. If you want to stay ahead of SEO news and views, here are some resources we find useful.
Google’s Guide to SEO; including a downloadable PDF SEO Starter Guide, also an SEO Quiz.
Moz, a beginners guide to SEO.
Search Engine Land – a really useful SEO resource site.
A Small Business Guide to SEO.