You may have seen my first blog sharing my experience in the cadet programme in Birmingham.
Back to Brumtown…
When we went back to Birmingham, we started looking at our main focus ‘The Printing Charity’. This client needs a new updated, fresh looking website – just the think Nettl can help with! Us cadets will be pitching their individual ideas to them and mocking up their individual website idea. The Printing Charity will decide who’s website they like best and use it.
At the start the day, we were split into groups of 3 and were set different research tasks. Our group was set ‘Who are the Printing Charity?’ & ‘How do they get funded?” So we set up eagerly on our laptops, looking into what they charity does, how it was formed and their objectives. The other groups were looking at competitors and the strengths and weaknesses of their present website. We then fed back our findings to each other so we had a good understanding of the client.
After we fed back what we learned about the Printing Charity, with our Nettl Professors(!) questioning us further, to deepen our understanding. We were then set, within our groups, to make a mock up how we would like to display their proposed new website. Our group discussed what we liked about their present website and what elements we felt were outdated. We also referred back to the other teams pitches saying what competitors website we liked.
As a group we discussed the structure of the website i.e a hero image, map, page layouts. We came up with a bright colourful website using the colours of the logo CMYK (Cyan, Magenta, Yellow and Black – this links to the core printing colours). I felt we stuck to the brand guidelines well, whilst also giving it a new flare.
We then also pitched our ideas, that we had completed, from the previous week with the case of ‘Joocy Loocy’ which you can read about in my previous blog.
Today we looked at the 5P’s which involved looking at platforms, pricing sites, marketing, in meetings, proposing. The 5 Nettl Ps are; Project, Proposal, Pitch, Plan and Price!
My experience already with Nettl as a Marketing Apprentice has given me a good understanding of the different prices that features with the different features of a website i.e. if you selling products on the website, what features it needs.
We were asked the prices of different scenarios and the likelihood of us progressing with the idea whether their idea was realistic and whether they were a reliable/realistic customer. We also had to decide the platform we would choose to build the website on and the amount of hours we think it would take, we looked at the customer budget and could see if they could afford it.
Our next trip to our Nettl Academy focused on each creating a home page for The Printing Charity. The Nettl Directors walked around the studio offering individual help to everyone who needed it and were struggling.
I started by logging on to the admin page of WordPress and then installing the Child Theme Plugin, when that was installed I activated it. Nettl make it nice and user friendly to be able to do such things.
I then look into the ‘Theme Customiser’ area of the WordPress site which changed the layout across all the pages, saving time and money. This took a little longer than expected to get to understand this fully, but I felt I explored all the options and would be able to go back into knowing where the different option was and the structure of the builder.
I then played around with the different brand guidelines and followed the Hex codes and font styles for the Printing Charity. I do think my layout will be changed when I next work on it however I feel I made a good start!
Speaking to the Printing Charity
Today we spoke to the top cats at the Printing Charity over a skype call. This was to a gauge a better and deeper understanding of the brief for the new upcoming website – important in ensuring the new site delivers on the brief and satifies the client in the best way.
The underlined point of the call was SIMPLICITY, he didn’t want his customers having to search and find things on the Printing Charity website and wanted few pages on the website. He also liked the idea of the website being image orientated with slider images linking off to different pages.
The Printing Charity also wrote about us in their recent blog.
Cascading Style Sheets
Today we learned about “CSS” as they’re more commonly known in the world of web, describe how HTML elements are to be displayed on screen, within browsers.
This was big learning curve for me as I have never ventured into coding before the Nettl Cadet program. First, we learned the basis of code and how to structure the code for example, wrapping text with a <h1> tag like this, makes it a heading </h1>
A website that really helped me gain a better understanding is W3Schools.
Next we started using the inspect tool you can find elements within a page and change it visually, for example, the colour of the text. By using the inspect tool you can find elements within a page and change it visually. However, if you use the inspector tool the changes will not stay permanently on the page, for this you would have to put it in the back end of the website.
The Printing Charities Home Page
Today we focused the whole day working on the Printing Charity Homepage. The client provided us a selection of photos to place on the Homepage, this made the homepage look more familiar to them with faces they know and more realistic.
I spent most of the day looking at the appearance of the homepage and putting content in. For looking at appearance I used the Visual Composer and the inspect tool, to play around with CSS. The CSS I used was changing colour, font type and changes for the home page to flow better.