Print is dead? Not so fast…
Scientific reports show people prefer to read printed material when they are trying to understand something substantive, so why are people so desperate to get rid of print?
Print is most certainly not dead, it’s actually on the rise amongst businesses. “88% of people indicated that they understood, retained or used information better when they read print on paper.”
With the continuous rise of plastic waste people are desperate to say goodbye to print and hello to digital. Although this may seem the most environmentally friendly option to move forward within the marketing industry, it’s actually not! Marketers who mistakenly believe that print is dead are missing out on a very real and, ironically, novel way to connect with their target audience.